How do you want your audience to feel when they interact with your business? What are the core values of building strong branding in your business? Can you make sure your brand is the best-dressed on the market?







In this podcast episode, Sam Carvalho speaks about 8 tips to improve your brand.







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In This Podcast









* Familiarize yourself with brand touchpoints







* Check your values







* Define your niche







* Align your brand







* Reconnect with your client







* Set up your device







* Up your aesthetic







* Embrace social media 









Familiarize yourself with brand touchpoints







The touchpoints of your brand are the places where clients will come into contact with you. These include your:









* Service







* Website







* Employees and client service







* Marketing







* Social media channels







* Word of mouth











These are just some of the areas that will help clients decide whether or not they relate to your brand. When revisiting your strategy to improve your brand, your first port of call should be checking in on these touchpoints.

Sam Carvalho







Evaluate how well your touchpoints are working. Make sure they’re perfectly aligned and cohesive so anyone would understand who your brand is from interacting with just one of the touchpoints.







Remember that each touch point is a chance to build loyalty with your clients.







Check your values









Values are one of the main factors that help clients decide whether or not a brand is a right fit for them. Whether those values are sustainability, quality, expertise, or something else entirely, you know it’s what makes your brand stand out to your target audience.

Sam Carvalho







Make sure all the messaging and communications on your website, socials, and other marketing materials are completely in line with your brand’s values.







Take a look at your brand guidelines and align them with the image you want to present to the world, and consider new ways for your values to filter through everything yo...